Edgewater Drive
Edgewater Drive is a female owned, local clothing store in Downtown Savannah. The owner Katie has a care-free, live your life personality and followed her dreams when opening the store. The brand is only a few years old but is a tourist attraction with its unique decor and beautiful clothes/accessories.
MISSION
UPDATED ONLINE PERSONA
CONTENT
CAMPAIGN RESULTS
Our overall mission was to increase brand awareness through social platforms, engagement by 1-2%, and Reach 400 monthly views on Pinterest.
Before + After
During the 2 week campaign the accounts reached has increased by 1,831%, accounts engaged by 441% and follower count by 1.5%. The follower count increased from 1,062-1,082.
This campaign resulted in an increase in traction to the website from mobile devices meaning the audience was most likely viewing the online store from the social platforms on their phones.
The Team: Creative Directors and Social Strategists- Gabriella Marvaldi and Nicole Mitchell